This post marks the first post in several I'm planning on doing that relate to the book I mentioned yesterday entitled "Sun Tzu and the Art of Business" written by Mark McNeilly. Today I'm going to outline the 6 major strategies discussed in the book and how I plan to analyze them.
6 Strategic Principles for Management
1) Win all Without fighting
2) Avoid Strength and Attack Weakness
3) Deception and Foreknowledge
4) Speed and Preparation
5) Shape your Opponent
6) Character-based Leadership
The correlation between war and business strategies has long been slammed as being irrelevant by a variety of noted authors. My hope from this comparison is that some very basic elements of crafting strategy and potential methods for building strategy will become clear.
My hope is that as I present the information, it will be particularly valuable for small businesses, and for those looking to utilize the web for their business. As I go through the basics of the principles I'll do my best to match the principle with elements unique to starting/running a small business, as well as how the principle could be applied to building a web presence or utilizing the web.
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